Placing ads in the Bible app would rain manna from heaven and the church which originally funded the Bible app would suddenly become, shall we say, very blessed. Maltz was quick to add, “Of course, this assumes the company can monetize through standard advertising.” Maltz justifies the price by pointing to the per user valuations of other tech companies like Facebook, Instagram, and Twitter, who each commanded astronomical sums well before turning a profit. His firm recently announced an investment in another pre-revenue app, Snapchat, at an $800 million valuation.
Jules Maltz, General Partner at Institutional Venture Partners, told me, “As a rule of thumb, a company this size could be worth $200 million and up.” The company is a case study in how technology can change behavior when it utilizes the principles of consumer psychology coupled with the latest in big data analytics.Īccording to industry insiders, the YouVersion Bible could be worth a bundle. How did YouVersion come to dominate the digital word of God? It turns out there is much more behind the Bible app’s success than missionary zeal. But among all the choices, YouVersion’s Bible app seems to be the chosen one, ranking at the top of the list and boasting over 641,000 reviews. The market for religious apps is fiercely competitive searching for “bible” in the Apple App Store returns 5,185 results. Though Silicon Valley digerati rarely heed lessons from churches in red states, in this case, Gruenewald and his team have something to preach about. The Bible app was funded and built by of Edmond, Oklahoma. Every Sunday, Gruenewald says, preachers around the world tell devotees, “to take out your Bibles or YouVersion app. On average, some 66,000 people have the Bible app open during any given second, but that number climbs much higher at times.
#Youversion bible app install#
Gruenewald says a new install occurs every 1.3 seconds. The app, simply called “Bible,” is now on more than 100 million devices and growing. YouVersion recently announced its Bible app hit a monumental milestone - placing it among a rare strata of technology companies. “God’s trying to tell me something!,” Gruenewald recalled the user saying, “I just walked into a strip club - and man - the Bible just texted me!”
Gruenewald says a user of his app walked into a business of ill repute when suddenly, out of the heavens, he received a notification on his phone. But according to Bobby Gruenewald, CEO of YouVersion, that’s exactly what his Bible app did. "They were worse than YouTube comments, to be honest."Īt publishing time, YouVersion had scrapped plans to allow Christians to react to passages of Scripture with a collection of fully integrated reaction gifs.It’s not often an app has the power to keep someone out of a strip club. "Even the most innocuous passages saw hundreds of threads arguing over semantics crop up like weeds," the rep continued. Paedobaptists and credobaptists bickered through nearly every book of the Bible, while King James-Only advocates were attacking literally everybody in the comment section of the NIV. What a horrible mistake."Īccording to YouVersion personnel, one crazed Arminian was spamming the link to his Blogspot blog all across Romans 9 and Ephesians 1, while a Presbyterian with a John Calvin portrait as his profile picture was spotted condemning all other denominations to hell throughout the minor prophets. "We apologize profusely for forcing the depravity of comment sections onto the Word of God. We have no idea what we were thinking," a YouVersion rep said Tuesday.
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